
CO-FOUNDER
Yates S. Pepper
Yates has spent his career in the seat families call first.
At J.P. Morgan Private Bank in Miami he was the day-to-day lead for founders, executives, business owners and multigenerational families—investments, credit, trust and estate planning, insurance and tax, held as one picture rather than five separate conversations. The work was knowing a client's situation well enough to see what any single piece of it couldn't, ask the questions nobody had asked yet, and turn all of it into a decision someone could actually make.
Before that, Washington. As chief of staff at a boutique consulting firm he ran operations, billing and business development alongside the CEO and founder. At the U.S. Department of Commerce's Office of Business Liaison he connected founders and chief executives to senior policy leadership, preparing the briefing materials senior officials carried into the room. In White House advance operations he worked events that ran on compressed timelines and in front of the press, where decisions were made in minutes and discretion was the baseline.
What he noticed was that the hard part was never the product. What was missing was one person who understood the whole situation, had no stake in which door you walked through, and would say the thing nobody else in the room was going to say. He left to be that person.
He studied Public Policy Leadership and Economics at the University of Mississippi's Trent Lott Leadership Institute, where the training was in how decisions actually get made rather than how they should look on paper.
He is completing a Master of Arts in Biblical Studies at Asbury Theological Seminary.

